From Left to Right: Zaim Helmi Zaini, Fiza Frizzy, Sarah Ismail, Chef Fikree Aznan, Maria Tunku Sabri, Mr. Kim Yang Hyun, Chief Executive Officer of CJ WOW SHOP; Dato’ Basaruddin Sadali, Deputy Secretary General, Ministry of Domestic Trade, Co-operatives and Consumerism; Dato’ Hj Razali Bin Othman, Deputy Secretary General (Franchise & Consumerism), Ministry of Domestic Trade, Co-operatives & Consumerism ; Datuk Kamal Khalid, Chief Executive Officer of Media Prima Television Networks; Liza Khairudin, Ameera Zaini, Karl Shafek and Nadia Annuar.
KUALA LUMPUR – CJ WOW SHOP, Malaysia’s innovative home shopping network integrating television, online and mobile platforms, was launched today in what is seen to be an industry revolution. Providing people with the convenience to shop at their own comfort, Malaysians can enjoy a whole new home shopping experience starting 1 April 2016.
CJ WOW SHOP features comprehensive on-air demonstrations across top media channels i.e. TV3, ntv7, 8TV, TV9 and tonton. Shoppers can purchase by calling the toll free number, or accessing its online shopping site and mobile app options, whether it is at home, or anytime anywhere.
“CJ WOW SHOP hails to be a game changer. By bringing to the fore a customer-oriented service and fresh experience, we are ready to shake up the Malaysian home shopping sector,” said
Mr. Kim Yang Hyun, Chief Executive Officer of CJ WOW SHOP at the launch event graced by Dato’ Basaruddin Sadali, Deputy Secretary General of the Ministry of Domestic Trade, Co-operatives and Consumerism (KPDNKK).
From Left to Right: Zaim Helmi Zaini, Fiza Frizzy, Sarah Ismail, Maria Tunku Sabri, Chef Fikree Aznan, Liza Khairudin, Ameera Zaini, Karl Shafek and Nadia Annuar.
“At CJ WOW SHOP, we discover and deliver high quality products aimed at enhancing people’s lives. We also present these products to our audience in the most attractive and engaging manner via an immersive world of shoppertainment,” added Kim.
CJ WOW SHOP currently offers various range of products from different categories such as home & living, beauty, fashion and digital. These products vary from exclusive Korean inventions that make life easier, to successful local and global brands that benefit millions of households. We will also look into offering food products and services such as travel package in the near future.
Making home shopping fun, complete and wow
Aligned to the shoppertainment concept that provides shoppers with a uniquely visual, interactive and exciting experience, the television segment of CJ WOW SHOP features 10 top Malaysian celebrities as show hosts. Beyond providing a strong appeal to the masses, their roles are critical in clearly demonstrating product effectiveness and efficacy, so that consumers know what they are about to purchase and the exact quality to expect. Comprising of experienced and new talents, these celebrity show hosts include Maria Tunku Sabri, Nadia Annuar, Karl Shafek, Chef Fikree, Ameera Zaini, Raja Azureen, Fiza Saad, Sarah Ismail, Liza Khairudin and Zaim Helmi.
From Left to Right: Mr. Kim Yang Hyun, Chief Executive Officer of CJ WOW SHOP and Datuk Kamal Khalid, Chief Executive Officer of Media Prima Television Networks.
A joint venture between Malaysia’s leading integrated powerhouse, Media Prima Berhad and the international expert in home shopping from South Korea, CJ O Shopping Co. Ltd., CJ WOW SHOP unveils with an ambition to make home shopping complete. As the leading customer-oriented media commerce company in Malaysia, CJ WOW SHOP stems from a proven successful business model, integration of media channels with the broadest audience, and an ecosystem of reliable partners.
“Media Prima Berhad is constantly looking for ways to diversify our business. The joint venture with CJ O Shopping is unique where we combine our breadth of capabilities with their technical know-how to bring tangible value to our audience. With a nationwide potential reach of over 20 million daily viewers on TV, 5.5 million tonton users, track record in building brand success and over 30 years of content creation for Malaysians, we have what it takes to make CJ WOW SHOP successful and redefine home shopping altogether,” said Datuk Kamal Khalid, Chief Executive Officer of Media Prima Television Networks.
Datuk Kamal Khalid, Chief Executive Officer of Media Prima Television Networks sharing the vision for CJ WOW SHOP to be the foremost customer-oriented media commerce company in Malaysia.
The synergistic partnership is taking full advantage of the e-commerce and m-commerce market by exploring shoppers’ unmet needs, upgrading their lifestyles and satisfying their requirements with better fulfilments at every touch-point.
The e-commerce market is projected to reach MYR3.96 billion (USD991 million) in 2016 with an annual growth rate of 18.03% from 2016-2020. Looking at the upward trend for e-commerce, CJ WOW SHOP’s launch is timely and paves a confident path towards a revenue goal of
more than RM150 million in 2017.
CJ WOW SHOP Channels
A total of 990 minutes of dedicated timeslots:
TV3: 0600 – 0700 (60min)
ntv7: 0600 – 1300 (420min)
8TV: 0600 – 0900 (180min)
TV9: 1000 – 1200 (120min) 1230 – 1600 (210min)
Toll free number: 1800-18-0808
Mobile app “CJ WOW SHOP” available on Apple App Store and Google Play Store