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Asia’s second largest H&M store to open in Avenue K by autumn, says source

Doutzen Kroes is one of the faces for H&M’s summer collection this year.

After rapidly opening three Malaysian stores last year–in Lot 10, Setia Alam City Mall and Paradigm Mall, PJ–global fashion chain H&M will in a few months open what will be its second largest Asian store in Avenue K mall, believes a source close to the development.

“You can expect a lot of changes in store, especially with a change in leadership in the mall,” he said at the event announcing upcoming tenants for Avenue K. The mall, which is located across from KLCC on Jalan Ampang, is currently being renovated and revamped.

At the event, it was revealed that H&M will take up three floors in Avenue K, extending from the ground floor’s highly visible street frontage on Jalan Ampang to the concourse level which connects to the KLCC LRT station.

Singaporean retail and property consultancy company, Synergistic Real Estate Management & Network Pte Ltd (SRE) was pulled in to rejuvenate this mall which has previously suffered from low occupancy and footfall.

“Avenue K has been idle and unloved for a while,” admitted Avenue K general manager, Sue Wang who was seconded from SRE. “But forget the old story, let’s talk about the new story!”

As part of the new story, other tenants coming in include Australian fashion store Cotton On which will open a flagship store, Popular bookstore, local supermarket Presto (also in Citta Mall and Taman Tun Dr Ismail), sportsware store Original Classics, Crocs, Chatime, The Loaf, Krispy Kreme, Swensen’s, and EMS Entertainment (which also offers “The Ice Age Experience” at 1 Mont Kiara mall).

Existing tenants like Fitness First, Leica, and Stage Kuala Lumpur, will remain.

While reticent to reveal how many tenants have already signed into the mall, Wang promised that the mall will be 70% occupied by the time it is re-opened in October. “Before this, we were calling people, but now people are calling us,” she said confidently.

Wang revealed that “round about RM50mil” was spent on renovations, which included the moving of escalators and walls, among others, to provide better layout, and with consideration for feng shui principles.

The ground floor layout, as shared with the media at the tenants showcase.


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